Industrial and advertising photography is an important part of the commercial photography genre. Promotional and industrial photos are part of a well-known business success set. These photos have a great impact on branding products and factors such as brand characterization, maintaining brand stability, expanding the market, increasing customers, creating new markets and retaining current customers.

Industrial photography has existed for many years, but in recent years it has become particularly important. With the advent of digital marketing and the Internet business environment, the importance of using quality photos has become much more colorful, and many businesses have achieved new successes with this in mind. Industrial photography aims to introduce the advantages of products or services. Industrial photos are powerful media tools to increase sales of goods or services.

Industrial photos have many uses in advertising media. These photos are responsible for introducing the nature, application and features of the product to the buyer. Designing catalogs, brochures, online stores, promotional ads and many more requires industrial photography and without using these photos it will be meaningless.

Industrial product photography is actually a visual representation of the nature and characteristics of the product. Industrial photos are the bridge between commodity producers and buyers. These photos are taken using simple backgrounds and shadowless lighting so that the viewer's gaze is focused only on the product. The purpose of industrial photography is to inform customers about the features and benefits of the product.

In the past, many businesses used so-called online stock photos to introduce their products or services. These photos were often not of good quality and were used only to keep the photo space free of advertising. But as online stores enter the business market, people are smarter. The reliable basis for buying these offline customers is to see real and quality photos of the products. Industrial photos of products made for online stores must be of good quality in order to gain the trust of buyers. The higher the quality and more realistic the store's industrial photos, the greater the impact on sales.

Industrial photos are not limited to products. Industrial photography also represents the services and activities of businesses. Industrial photographs depict the activities of service companies and factory production spaces. Industrial photos of production lines are a necessary and powerful introduction of manufacturing companies to the audience. These photos show the different parts of a production unit and will have a great impact on building customer trust.